Squidge Society Tiers ExplainedUpdated 22 days ago
The Squidge Society has four membership tiers. The more you order, the higher your tier — and the better your rewards.
The four tiers at a glance
Perk | Thoughtful | Sweet | Luxe | Showstopper |
Order credit | £1.50 | £2.50 | £3.50 | £4.50 |
Welcome credit | £3 | — | — | — |
Gift Diary | — | ✓ | ✓ | ✓ |
Gift Diary bonus | — | £2 | £2 | £2 |
Occasion reminders | 28, 14 & 7 days | 28, 14 & 7 days | 28, 14 & 7 days | 28, 14 & 7 days |
Referral bonus | £5 | £10 | £10 | £10 |
Customer support | Standard | Standard | High priority | Top priority |
SMS reminders | — | — | ✓ | ✓ |
Gift sleeves | — | — | 2× / yr | ✓ |
Premium gift box | — | — | — | ✓ |
Free next-day shipping | — | — | 2× / yr | 4× / yr |
Early access | — | — | — | ✓ |
48-hr seasonal access | — | — | ✓ | ✓ |
Free cake personalisation | — | — | — | 4× / yr |
Input on new products | — | — | — | ✓ |
Legendary gift box | — | — | — | ✓ |
How tiers are calculated
Your tier is based on your total orders (or total spend) in the previous 12 months:
Thoughtful — Your first order (starting tier)
Sweet — 2 to 4 orders in 12 months
Luxe — 5 to 9 orders, or £300+ spent in 12 months
Showstopper — 10+ orders, or £600+ spent in 12 months
Self-gift orders count towards your tier progress just like any other order.
💡 Tiers are reviewed every January based on the previous 12 months of activity.
What if I drop a tier?
We do not want you to lose your status without a chance to keep it. If you are at risk of dropping a tier, we will give you a 3-month grace period and set a personal challenge — for example: 'Place two orders before April to keep your Luxe status.'
We would far rather help you stay than watch you slip back.